As more and more people access the web via smart phones and other mobile devices, designing for such users can no longer be an afterthought or an optional feature. People will begin to expect to browse your site, use your apps and get more done via their phone just as if they were at their laptop. And if not... they'll look elsewhere! But don't just plan on moving your site as-is from the PC browser to the mobile browser. It's a totally different use case and such your site must look, work and be different from the standard site.

Roundedcube is working with clients on such strategies now for their corporate sites, online communities and web apps.